By John Lee.
UK-based easyHotel, the owner, developer and operator of “super budget” branded hotels, has announced that it has signed a Master Development Agreement with 3SV Limited to develop the easyHotel brand across multiple sites in Iran.
The Iranian Tourism industry has seen significant growth in recent years with the Government outlining ambitious plans to attract more than 20 million tourists by 2025. The agreement is anticipated to deliver more than 500 new easyHotel rooms in the country.
The new easyHotels are expected to comprise new purpose-built hotels and conversions of existing hotels and/or office buildings.
Commenting, Guy Parsons, CEO of easyHotel plc said:
“easyHotel has made good progress over the last year against its plans for the international expansion of the brand. I am pleased to announce a further extension of our franchise network, enabling us to establish the brand’s presence in new territories where there is growing demand from cost conscious consumers for value hotel accommodation.
“The agreements … [enable] us to extend our network … without direct capital investment, as we focus direct investment in our core markets of the UK and Europe.”