Amytis, which is one of the pioneers of VR products in Iran, is currently active in the fields of video games, animation and hardware. It produces simulators as well as computer and video games for a variety of platforms, including VR. It also develops relevant software for tablets and mobile phones. Amytis only launched its hardware and electronics section in 2012. Its concentration on the two fields of virtual reality and augmented reality resulted in the production of 3D headsets, which were then further developed into VR headsets. Its technology is currently mainly being used in amusement parks and for simulator purposes, with a demo available on its website.
Malek, the technology analyst, said he believes that although there have been “heavy investments” in VR in recent years, much remains to be done for the technology to begin being used by the average Iranian. In his telling, VR “needs to address general aspects of people’s lives. For most people, doing a virtual reality demo or taking a walk in a virtual world is not motivation enough to purchase a heavy headset.”
Given that VR headsets are currently the only product available in Iran that makes use of this new technology, the question is whether these headsets can and will become an important product for Iranians in the near future. Malek told Al-Monitor, “No doubt, over the next few years, as this field grows and penetrates the basic consumer goods market and is used in areas other than entertainment, people will learn more about these products and we will surely witness a growth for these products in Iran’s market.
Iran’s market is made up of millions of enthusiastic customers who will react positively and quickly if they are introduced to a product more [immersively designed and widely available] than the one they have come to know so far.”