Gulf Business reports that London-headquartered communications company Grayling has signed an agreement with PGt Advertising to work together on integrated communications, public affairs, design, and market development services in Iran.
The partnership will see the extension of the Tehran-based agency’s global network while allowing Grayling access to PGt’s clients and capabilities in Iran.
Sam Cordier, MD of PGt, is quoted as saying:
“The signing of this affiliation agreement between PGt Advertising and Grayling is another step in the right direction for us and we are extraordinarily excited to be accepted into such a successful global communications network.
“As Iran opens up its arms to the world, we are proud to be able to offer our clients a truly integrated international communications reach and quality of service.”
Jonathan Shillington, Grayling’s MD of Middle East, added:
“We welcome PGt Advertising into the Grayling network as Iran is an increasingly important market for many of our internationally focused clients. It is vital to have a partner that we can trust and PGt Advertising has a proven track record of delivering quality communications.
“This affiliation will further enhance our global network and ability to provide a unique mix of public relations, public affairs, digital and consumer marketing, to create measurable advantage for our clients.”
Global giant WPP recently entered the Iranian market when Kantar, its data investment management arm, signed an affiliation agreement with Rahbar Bazaar Market Research Institute.
Last year, Dentsu Aegis entered the market, forming Carat-ICA in partnership with local agency ICA.
(Soccer: Gulf Business)