What to Know About Doing Business in Iran

A new report from Harvard Business Review (HBR) says that Iran remains an important opportunity for multinationals, with some foreign companies seizing the opportunity ahead of their competitors.

Compared to most oil-rich countries in the Middle East, Iran has a diversified economy, its tourism sector is on the verge of a major windfall, and threats to its political stability are in decline.

“The country’s urbanized and large middle class has maintained a strong preference for foreign-made products despite restrictions due to U.S. sanctions and a fragile economy.

“Senior executives should not lose perspective on the enormous opportunities in Iran, but they must be prepared to navigate some serious challenges.”

The full report can be read here.

(Source: HBR)

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